If you're looking to improve your customer journey, touchpoint mapping is a great way to get started. Touchpoint mapping is the process of diagramming all the points at which your customers interact with your business. You can make necessary improvements by...
Most businesses these days have a marketing team. Even if the team is small, it's important to have some process in place so that everyone is aware of what they are expected to do and when they are supposed to do it. This is where marketing workflows come in. this...
Every business needs a go-to-market strategy. This is mainly true for startups and small businesses. Without a plan, you will likely waste time and money on marketing activities that don't produce results. This blog post will discuss what a go-to-market strategy is...
There are two major types of online advertising, i.e., search ads and display ads. Both have their own unique advantages and disadvantages, so it can be tough to decide which type is right for your business. This blog post discusses the difference between search and...
If you pay special attention to how businesses market their products or services in Facebook & Instagram advertising campaigns. You will find out that most businesses will focus on hard selling instead of effectively fulfilling customer needs. Hence, before...
The Top 10 Advertising Strategies For High-ROI Campaigns Almost all businesses focus on Facebook & Instagram advertising nowadays. It is one of the most useful methods available to promote their products or services. They provide marketers the detailed...
Why should businesses consider using A/B tests? A/B testing is a popular marketing experimentation process where two different versions of the asset are shown to website visitors. For example, before running an ad campaign to drive potential customers to a product...
Why Do You Need Lead Magnet For your business? Lead magnets are a crucial element of a successful digital marketing campaign for one reason. They can generate high-quality leads and increase the business's revenue. There's a good possibility that you're already...