Category: Marketing Strategy

Most businesses these days have a marketing team. Even if the team is small, it’s important...

Every business needs a go-to-market strategy. This is mainly true for startups and small...

There are two major types of online advertising, i.e., search ads and display ads. Both have their...

If you pay special attention to how businesses market their products or services in Facebook &...

The Top 10  Advertising Strategies For High-ROI Campaigns Almost all businesses focus on...

Why should businesses consider using A/B tests? A/B testing is a popular marketing experimentation...

Why Do You Need Lead Magnet For your business?   Lead magnets are a crucial element of a...

Introduction Facebook is the top and most used social media platform around. It can help...

What is a customer journey map? A customer journey map would visually illustrate the journey of a...

The 9 Most Important SEO KPIs  When developing an SEO strategy, it is important to focus on the...

What is the AIDA model? Our world today is undeniably digital. Every business is going online as...

What is Customer Segmentation? As a business owner or marketer, you should have a strong...