The Top 10 Advertising Strategies For High-ROI Campaigns
Almost all businesses focus on Facebook & Instagram advertising nowadays. It is one of the most useful methods available to promote their products or services.
They provide marketers the detailed insights into what’s working and what’s not to enhance the quality of the following advertising campaign.
Facebook & Instagram ads may seem challenging to manage at first. However, don’t let this frighten you as their ad system is complicated because it offers many benefits.
Let’s explore the most effective advertising strategies to help you reach out to the targeted customer to get good returns on ads spent for your next campaigns.
Ad Targeting the Appropriate Audience
Not all people on Facebook or Instagram would be interested in purchasing the products or services you offer. This is the reason why you need to use the paid advertisements to reach the appropriate customers.
You will have to pay for every person who is seeing your advertisements. If you make your advertisements visible to people who have no interest in your business, you will be wasting money.
That’s why you should understand your target audience and take appropriate steps to target them on Facebook or Instagram.
Create Realistic Buyer Personas
Before you launch the paid advertising campaigns, you will need to create buyer personas. However, creating buyer personas for the sake of it will not be helpful. This is why you should create realistic buyer personas.
By digging into demographics, you can create buyer personas. For example, you can learn how old they are, how they look, whether they are married, what car they drive, whether they live for rent or not, and how they commute.
Based on the facts you discover, it will be possible for you to create effective buyer personas. Such buyer personas can help you with getting better returns out of your Facebook & Instagram marketing campaigns.
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Get the Landing Page Right
The potential customer interested in your ad will click on the CTA to direct them to the landing page. You can experience more conversions if the page design and copy of the landing page focus on addressing the customer’s needs and wants.
This will eventually help you to experience an excellent return out of your investment.
Leverage Video Ads
Video ads play a major role behind Facebook ads. As a result, Facebook gives more prominence to videos. However, to get maximum exposure, you will need to learn how to leverage video ads.
The main reason why Facebook is paying more attention to video ads is that more people who use Facebook prefer to watch videos nowadays.
According to a study conducted, it was known that over three billion hours of videos are being watched every single day. So you should not be missing out on this opportunity. That’s why you should learn how to leverage video ads on Facebook.
Create a compelling brand story
People usually get attracted to compelling brand stories. Therefore, if you want to make your Facebook & Instagram marketing campaigns successful, you must create a compelling brand story.
You can spy on the competitors and see how they develop emotional brand stories to promote their products or services. This will help you to reach out to your customers in an appealing way.
The main benefit of creating a compelling brand story is that it can create interest within potential customers’ minds and get them attracted to your business.
Start retargeting engaged users.
Facebook & Instagram advertising offers numerous retargeting opportunities. You will need to learn how to get the most out of those retargeting opportunities. It will help brands to ensure success all the time.
For example, a recent survey done has shown that people who focus on retargeting campaigns on Facebook or Instagram platforms can get 13 times higher ROI.
It is better to retarget past blog readers, engaged blog readers, warm leads, repeat customers, and shopping cart abandoners appropriately.
Always be testing
Without testing, you will not be able to innovate. While keeping this in mind, you will need to continue testing your paid advertising campaigns to learn something new from the mistake.
Hence, you should never consider it as a waste of time. For example, you can revamp your content and see how your campaigns are performing.
You will also be able to use an in-built split-testing feature on Facebook to compare how two different ad elements would perform.
All the support you want to do will be available through the Ads Manager. You just need to experiment and discover the most effective method to run your advertising campaigns.
Nurture Leads with Relevant Content
People browse Facebook mainly because of interesting content that they can find. Suppose you want to get more leads out of Facebook marketing campaigns. In that case, you need to offer interesting and relevant content to your audiences.
Creating relevant content would take more time and effort. However, it can deliver better returns to you at the end of the day. For example, if you are using Facebook marketing to promote a weight loss pill, you should share content related to weight loss.
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Find New Prospects with Lookalike Audiences
Another effective way to get a better return from your marketing campaigns is to locate new prospects through the Facebook lookalike audience targeting option.
People who browse Facebook & Instagram will come across numerous irrelevant ads daily. However, you should ensure that irrelevancy is not making you lose money from the marketing budget.
This is where you should focus on the lookalike audiences, which can generate some cold leads. With the right content, you can get their interest in the products or services that you promote.
Look Beyond Conversion Rates
Your main objective with Facebook advertising should not just focusing on increasing conversions. Instead, it is important to look beyond conversion rates.
This is where you will need to start focusing on other important metrics such as CPM, Click Through Rate, Frequency, etc.
CPM refers to the cost that you have to pay to Facebook to get 1,000 impressions. This will help you understand the Competitive intensity on Facebook as you run your advertising campaigns. If you ignore this, your cost of acquiring customers will increase.
Conclusion
Using the right Facebook & Instagram advertising strategies can help companies discover the maximum returns from the advertising campaign.
