Introduction Facebook is the top and most used social media platform around. It can help businesses increase their revenue by reaching the right customer through numerous cost-effective methods. Facebook remarketing holds a prominent place out of them; if you've ever...
What is a customer journey map? A customer journey map would visually illustrate the journey of a customer’s experience with your brand. This illustration can tell you how the customers are moving through every buying phase. It would also indicate the feelings that...
The 9 Most Important SEO KPIs When developing an SEO strategy, it is important to focus on the KPIs you need to track as they play an essential part in the overall strategy. Unfortunately, it is one of the most overlooked areas of defining an SEO strategy. You will...
What is the AIDA model? Our world today is undeniably digital. Every business is going online as customers are using the internet to get more information about the products or services they are interested in. It is not an easy process for businesses to get the...
What is Customer Segmentation? As a business owner or marketer, you should have a strong understanding on how to improve your digital marketing campaigns ROI with customer segmentation The process of market segmentation can help businesses to target those that are...
Triple Your Marketing ROI With 'Test, Learn & Improve' Approach The test, learn & improve approach is a concept in data science, which allows businesses to test their business assumptions to make better marketing actions for improving their return on...